How Scootercenter J.W. Kers
sells scooters online

The situation

Scootercenter J.W. Kers sells electric and petrol scooters on scootercenterkers.nl. Each model comes in several variants and colors, with accessories to match. The shop also sells maintenance contracts of one, two or three years.

Until 2024 that was a puzzle online. Customers saw a list of variations and accessories on the product page and had to work out for themselves what went together. Then the phone rang: "does this top box fit this model?" Orders were not always complete the first time either.

Why it was hard online

• Every model has several variants
• Not every accessory fits every model
• Besides service plans there are standalone maintenance visits
• Customers want to see what they pay per instalment with iDEAL in3 beforehand

All those choices multiply. With WooCommerce variations alone it could not be done.

The solution

Jan Kers, who works in the family business, built a plugin himself that did what he needed. That became Stepconfigurator. The first version ran only in the shop itself, and later it became a plugin for other webshops.

On scootercenterkers.nl, building a scooter now works like this:

• Step 1: Variant and color. The customer chooses between a 25 km/h and a 45 km/h moped, and then the color. Colors are linked to WooCommerce variations, so the product photo changes with them.
• Step 2: Accessories. Top box, side bars, windshield, foot mat. Some are included by default, others are recommended.
• Step 3: Service. One, two or three years of maintenance as an option.
• Always in view: instalments. The iDEAL in3 and SprayPay amounts update live in the summary.

What the shop notices

These are observations from the shop, not measurements.

• Fewer questions on the phone about what fits which model. Customers now see that in the configurator.
• Orders are complete the first time more often. Less needs fixing afterwards for forgotten service plans or wrong accessories.
• Maintenance comes up earlier. It is part of the steps, so the customer sees it before the cart.
• Instalments are clear beforehand. The customer sees in the configurator what they pay per instalment and does not have to wait for checkout.

What the maker says

What started as an internal tool to make my own work easier turned out to be valuable to other entrepreneurs too. I still test every new version in our own shop first.

Jan Kers, maker of Stepconfigurator, Scootercenter J.W. Kers

Want to see how it works?

The configurator on scootercenterkers.nl is public. You can build a scooter there yourself, the way a real customer does. You can also try the demo on this site.