For WordPress and WooCommerce

A professional product configurator that truly guides your customers through the ordering process.

Stepconfigurator is a WordPress plugin that lets your customers build products step by step. Live price calculation, payment options like iDEAL in3 and SprayPay, and an installation we take care of for you.

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scootercenterkers.nl/samenstellen/

Example: Stepconfigurator running live on scootercenterkers.nl. The plugin adapts to your own webshop theme.

For any industry

Works for anything you let customers configure.

From simple product choices to complex configurations with dozens of options. The plugin adapts to your assortment, not the other way around.

Scooters

Variant, color, accessories and service.

Sport variant+ € 249

Top case 40L+ € 189

Service plan 2yr+ € 299

Total€ 2.937

4 steps 18 options

Kitchens

Layout, fronts, worktops and appliances.

L-shape kitchen+ € 899

Composite top+ € 549

Induction + oven+ € 1.498

Total€ 7.445

5 steps 24 options

Bicycles

Frame, gearing, brakes and extras.

Electric+ € 1.299

Nexus 8+ € 149

Susp. fork+ € 89

Total€ 2.237

4 steps 16 options

Garden sheds

Dimensions, roof, facade and finish.

4x3 meters+ € 750

Pitched roof+ € 395

Black stain+ € 125

Total€ 3.769

6 steps 32 options

Pools

Type, filter, heating and accessories.

Above-ground 5m+ € 1.995

Heat pump+ € 1.299

Cover+ € 449

Total€ 5.242

5 steps 22 options

Furniture

Dimensions, wood, fabric and legs.

3-seater sofa+ € 299

Grey linen+ € 149

Wooden legs+ € 79

Total€ 1.526

4 steps 20 options

Campers & caravans

Layout, equipment, accessories and service.

Semi-integrated+ € 4.995

Solar panel+ € 895

Bike rack+ € 249

Total€ 54.139

7 steps 45 options

And more

Anywhere customers need to pick from options: electronics, audio, sports, outdoor kitchens, service plans, jewellery.

If your product has choices, it fits.

∞ possibilities

← swipe for more industries →

The story

Born in a real shop.

Stepconfigurator was built from the daily practice of a Dutch scooter shop. We wanted a way to guide customers online as well as we do in the shop: step by step, with clear choices and an honest price that is visible from the start.

What started as an internal tool, we developed into a plugin that any WooCommerce shop can use. No generic templates, no unnecessary options. Just a working product that does what it promises.

Step 2 of 3

Choose your variant

Comfort+ € 0

Sport+ € 249

Total € 2.749

Before and after

The difference is immediate.

Why customers drop off on a standard product page, and what happens when you guide them step by step.

Without configurator

A standard product page

Scooter XL-500

from € 2.199

Add to cart

Customer must find all options through dropdowns
Total only visible in the shopping cart
No explanation with the options
Payment options only visible at checkout

With Stepconfigurator

A guided configuration process

Step 2 of 3

Choose your variant

Sport variant+ € 249

Total€ 2.448

Or in 3 instalments3 × € 818

Step-by-step guidance with clear choices
Total amount updates live
Explanations and descriptions for every option
Payment options immediately visible (iDEAL in3, SprayPay)

Admin

The backend is equally clear.

From a clear admin page you manage option groups that are reused across products. Change something and it propagates to all linked products instantly.

Colors, texts, payment options: all configurable without code. In Dutch or English.

See more screenshots

webshop.nl/wp-admin/